I like to observe the moon not only for scientific interest, but chiefly because she (the moon) is there, and she’s beautiful.
Ok, I confess it: the first reason is that I like cheese… but you don’t say it to nobody, please!
Anyway, today I have taken my 16×70mm binoculars, I fixed it on a tripod, and I shot a picture of the moon… easy, isn’t it?

Technical informations about this photo are: an exposure of 1/500 seconds (to attenuate the camera vibration), f/4,9 and ISO-400 (to compensate the speedy exposure), super macro mode (for a good focusing of the ocular).
When only a quarter of our natural satellite is visible (a bit more than first quarter in the picture), I think the moon is more photogenic, because solar light collides obliquely the moon surface, and that give more definition to the lunar formations as craters and seas. Moreover, when one can see the full moon, the moon appear as a flat disc and not as a sphere which she is (the best spherical appearance is during a lunar eclipse).
Now, what are the visible lunar formations? Here a little moon atlas

I labelled some craters and seas and marked with a dot the place where Apollo 11 landed, that is in an area known as ‘Mare Tranquillitas’ or ‘Sea of Tranquillity’. ‘Mare’, is the Latin for ‘Sea’, these seas were named so because early astronomers believed the black patches were indeed land locked seas.
I used the Virtual Moon Atlas free software to make me sure that all lunar formation names was correct.